Using old names of places for sales to make them sound more exotic.
Ceylon is Sri Lanka. It has been since about 1948. Every time I hear an advertisement for "The Finest Teas from Ceylon" it really grates me. And I seem to hear it regularly!
Advertisers have cottoned on to the idea that the dumbed-down society we live in today will believe things are better if they contain an ingredient it's never heard of - like the "Bio-screening" technology Garnier uses.
The piece de resistance of bollocks advertising has to be the "Finest teas from Ceylon and Siam". You mean Sri Lanka and Thailand?
I'd like to make a list of all these places/ingredients that are used to make pretty mundane products sound more exciting. Please feel free to contribute here
Even beer, for example: the ad will say something about being brewed in the traditional German way, or in the spirit of the Saaz hop, or under a closely guarded family secret. Look closely at the label and, on the back, in small print next to the sell by date, it will say: Brewed under license of the
Deutsche Weißbier Saufgelage Wirtschaftsverband....by Macca Breweries, Huddersfield, West Yorkshire HD1 5BX. Basically its some home-brew chemical crap from a factory outside Leeds.
